Small concerts could be held in backyards, studios, living rooms... Musicians would get to control all the details like how many people can attend & how much to sell tickets for. This allows musicians to organize lower-risk but still valuable fan-generating shows. Fans on the app would receive recommendations to shows aligned with their interests. Fans would also have access to all event details and see ratings or content from artists' previous shows. If they chose to attend, they would pay through the app and get the address to the location.
The identity needed to reflect themes of connection, spontaneity, and a wealth of music genres. A static identity seemed inappropriate to do this job. Instead, the identity is dynamic, composed of a family of twenty-six icons representing the twenty-six different genres the platform supports. I created the icons using the same base grid and geometric shapes as a structure, which allowed us to make more as needed and also served as a limitation that added cohesion between the icons.
With the help of a fantastic group of friends, we shot a promotional video for Tunefull. The video would help me present the project at university and also a great demo of the concept I used when I began to pursue the venture more seriously.
Some performances are just about playing and growing a musician's fanbase; others are about making a living -- shows can be free, ticketed or pay-what-you-can to reach a crowd-funded goal. Transparency about the musician's funding goals throughout the process encourages fans to contribute when they can.
We know music fans love the feeling of a new discovery. That's why we created several ways to find shows - powerful filters for when you've got something in mind or adventure mode. In adventure mode, Tunefull generates a suggested line-up of shows tailored to the user's taste.
Post-event, fans could be surprised with a special message from the musician they just watched. Tunefull allows musicians to contact event attendees once after their show, allowing them to build deeper connections, shout out their next show or share exclusive merch.
Unable to test out my MVP, I considered pivoting to a solution we could test in the post-pandemic environment. I envisioned a tool that would make it easy for musicians to promote themselves on existing platforms. It was feasible, but my heart wasn't in it. This made me realize I was passionate about the product I was building, not the problem space. In the future, I'd only work on a venture where I have a deeper personal connection to the problem it addresses. Products change, problems don't.