Museum für Zeitgenössische Kunst Diether Kunerth (MZKDK) is a museum for contemporary art located in Ottobeuren, Bavaria. Its namesake Diether Kunerth is a local artist and small town celebrity.
Tasked with re-creating the corporate identity of this museum, we paid a visit to the town and explored the existing branding materials and took note of their needs. During the visit some of the artists own work inspired us to come up with a much bolder and expressive identity.