A vitamin subscription plan designed for you. Inuvia is a startup in Germany that wants to revolutionize the idea of health to be more preventative. Their products are made with ingredients that boost mitochondrial health, and provide support in three main benefit areas where customers may be lacking: Performance, Immunity and Adaptability.
Customers begin by taking a self-test, which results in a score calculating how well they perform in these areas. Then a product recommendation is made based on the result. I was involved in the initial ideation workshop, and later developed the visual language for the self-test, which takes a lifestyle illustration approach.