BC Parks Foundation (BCPF) is a non-profit organization that needed fundraising solutions and to educate people on park etiquette to preserve British Columbia’s nature. My team and I proposed an integrated marketing campaign composed of three parts: The first was a take-over of metro Vancouver’s public transport stations to draw attention to the organization. This included a wrap for a metro train, posters and floor graphics for the station. With over 70,400 daily passengers at only one station, this would introduce BCPF to the general public. Step two involved selling a limited edition transit card with beautiful illustrated graphics of some of BC's Parks. These would sell for slightly more than a normal transit card would cost, and donate funds for park restoration. The third element was an app serving as a long term platform for BCPF, and a reliable tool for park visitors. My focus was on the app and campaign strategy.